From a legal perspective, AI-generated content raises important copyright questions. Since AI tools often rely on large datasets that may include copyrighted works, the resulting content can sometimes be considered derivative. Additionally, most jurisdictions require a human author for a work to be eligible for copyright. This means that while the user of the AI might own the content in certain cases, the ownership of AI-generated works could be disputed if the AI’s output closely resembles or directly copies protected works.

Pros of AI:

Speed: AI can generate content quickly, ideal for fast turnaround projects.

Accessibility: No specialised skills or creativity needed—AI uses automated generation to make content prompting more accessible.

Low Resource Demands: AI tools generally don’t require high-end hardware, making them suitable for small operations.

Cons of AI:

Lack of Creativity: AI doesn’t possess the originality and unique vision that a human creator brings. The process feels more mechanical and lacks the imaginative spark.

No Discovery Process: The joy of content creation lies in learning, experimenting, and refining. AI skips this, offering results without personal growth.

Randomness: Unlike no-ai tools tools where you have full control, AI can introduce unpredictable elements that might not align with your vision.

No Craftsmanship: The craft of creating something — refining details and solving problems—is lost when using ai.