Wrap & Move
Strategic Concept Development & Full-Cycle Execution for 3 years.
As lead creative force for this annual campaign, I spearheaded ideation, design, and production of a multi-channel marketing suite that elevated brand visibility and directly contributed to Zenexus’ acquisition by global packaging leader Visy.
Key Contributions:
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Developed campaign concept and messaging strategy, aligning creative vision with Zenexus’ business goals.
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Produced 360° marketing assets: 3D product modeling, animation, and photorealistic renders for TV, print, digital, and web platforms.
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Engineered a high-impact YouTube commercial (1M+ views) that amplified brand authority and drove industry engagement.
Outcome:
The campaign’s seamless cross-channel execution and viral traction positioned Zenexus as an innovation leader, directly influencing Visy’s acquisition decision.
Hybrid Experiences / Funtico
Launching Funtico in Dubai with Hybrid Experiences
360° Immersive Gaming Activation via Projection Mapping & Interactive Holograms
The Challenge:
Hybrid Experiences tasked me with translating Funtico’s digital gaming universe into a physical spectacle for their Dubai launch—a high-stakes event requiring seamless integration of 3D holograms, projection mapping, and interactive art to mirror the platform’s boundary-pushing ethos.
My Role:
As 3D artist, animator and editor, I bridged Funtico’s virtual assets with Hybrid’s large-scale immersive tech, ensuring the brand’s iconic characters and dynamic gameplay visuals captivated audiences in real-world grandeur.
Key Contributions:
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Cross-Platform Asset Optimization: Brought Funtico’s 3D character models into Unreal Engine, refining textures, animations, and physics-driven simulations (Cinema 4D) for projection-ready scalability.
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Large-Scale Technical Execution: Engineered rigid body physics animations and alembic exports to sync with Hybrid’s projection systems, ensuring fluid motion across 360° environments.
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Art Direction Synergy: Collaborated on hologram design and stage setups that mirrored Funtico’s “high-octane” brand identity, blending gaming aesthetics with immersive physicality.
The Outcome:
The activation became a viral talking point in Dubai’s tech/gaming circles, with Hybrid’s Instagram hailing it as “innovation meets gaming like never before.” Client feedback—“Love it… these are looking great!”—underscored the project’s alignment with Funtico’s mission to redefine player engagement.
M&C Saatchi
Origin Energy & Origin Internet
As lead 3D artist, I produced adaptable 3D motion graphics for Origin Energy (a Fortune 500 leader) and Origin Internet, translating complex services into engaging multi-platform assets. My work spanned broadcast, web, and print, balancing technical precision (particle systems, fluid simulations) with brand storytelling to simplify concepts like energy sustainability and high-speed connectivity.
Collaborating with Resolution Design and M&C Saatchi teams, I iterated rapidly on evolving briefs, ensuring visuals aligned with Origin’s goals: positioning Energy as an innovator and Internet as a customer-centric disruptor. The unified aesthetic strengthened campaign cohesion across mediums, driving engagement through strategic, audience-tailored design.
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Rackit - Bunnings
Live action / 3D
Spearheaded the campaign from brainstorm to delivery, merging live-action green screen filming (including camera operation, directing talent, and hands-on shoot design) with custom 3D animation. Created all assets, seamlessly compositing live-action hand sequences with dynamic 3D environments like the Bunnings checkout interface, praised for its flawless timing and immersive scale.
Hybrid Reality
Designed and executed a series of broadcast commercials and magazine spreads that blended physical studio shoots with hyper-stylized 3D worlds. Directed talent in a green screen studio, then integrated footage into original 3D scenes, ensuring proportional harmony between live-action and digital elements.
Flexi Storage
End-to-End Creative Direction & Production | 3-Year Partnership
Tasked with redefining Flexi Storage’s 100+ product portfolio, I spearheaded creative ideation and asset production across:
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Immersive VR Experience: Engineered a cutting-edge virtual environment (compatible with VR headsets) where users interact with products through customizable music, lighting, and tactile feedback, encapsulated by the tagline “Explore Freely, Engage Deeply.”
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Multimedia Campaigns: Produced social media videos, web promos, branding films, and instructional videos, blending hyper-realistic 3D renders with live-action storytelling.
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“Mix & Match” Initiative: Launched a cross-platform campaign merging print ads, commercials, and digital content to showcase product adaptability for retail and industrial audiences.
Scope of Work:
Concepted ideas, directed shoots, and produced all assets independently—from 3D animation to live-action compositing—ensuring cohesive branding across all touchpoints.
Light My Bricks & LEGO
Night Mode
Collaborating with Light My Bricks for their Night Mode launch, I delivered a cohesive visual identity across packaging, digital, and instructional assets. My work fused technical precision with storytelling to elevate the product’s innovation and user experience.
Key Contributions:
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Photorealistic 3D Visuals: Crafted product renders and animations that highlighted Night Mode’s glow-in-the-dark features, ensuring consistency across social media videos, web content, and print.
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Instructional Design Innovation: Developed a unique hybrid rendering style for assembly guides, balancing artistic flair with intuitive clarity to enhance user engagement and reduce learning curves.
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Packaging & Layout Design: Structured packaging layouts to reflect LEGO’s premium brand ethos while emphasizing Night Mode’s playful, functional appeal.
Strategic Impact:
By unifying 3D product shots, instructional materials, and social media campaigns under a single aesthetic, the project strengthened Light My Bricks’ partnership with LEGO, positioning Night Mode as both a creative tool and a collector’s showcase. The instructional design approach became a benchmark for future launches, praised for bridging usability and visual storytelling.
Dampfree
For Dampfree’s revolutionary moisture-absorbing pouches and containers, I conceptualized and executed two distinct campaigns to showcase their transformative functionality. The goal: turn scientific innovation into relatable, visually compelling narratives for diverse audiences.
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Key Contributions:
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Dynamic 3D Environments: Designed hyper-realistic scenes demonstrating crystals absorbing dampness and converting it into water, emphasizing the product’s efficacy in real-world settings (e.g., humid closets, kitchens).
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Dual Campaign Strategy:
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Educational Focus: Simplified the science behind moisture conversion for web and digital platforms using animated 3D cross-sections.
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Lifestyle Focus: Crafted aspirational print and social media visuals framing Dampfree as a sleek, essential solution for modern living.
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Multi-Platform Assets: Delivered cohesive 3D renders, animations, and layouts tailored for web banners, instructional videos, and OOH ads, ensuring brand consistency.
Client Feedback:
“Thank you love them all!!” – Praised for balancing technical accuracy with emotional appeal, the campaigns positioned Dampfree as both a functional necessity and a design-forward innovation.
University of Melbourne
Immersive EdTech Development | JavaScript, C4D, Unreal Engine & Real-Time 3D
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Pioneered a suite of interactive educational tools blending gaming engagement with academic rigor for one of Australia’s top universities. The project redefined how students interact with course material through two ground breaking solutions:
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Key Contributions:
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Interactive Gaming Map: Engineered a virtual campus environment in Unreal Engine, integrating JavaScript-driven puzzles and challenges tied to curriculum objectives. Students explore and collaborate in real-time, turning abstract concepts into hands-on learning.
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Live Facial Capture Avatar: Designed a 3D character using Unreal Engine’s MetaHuman framework, synced with live facial motion capture to enable real-time audience interaction. The avatar responds dynamically to user input, mimicking human expressions and vocal cues for immersive role-play scenarios.
Strategic Impact:
The tools transformed passive learning into dynamic experiences, increasing student engagement by bridging gaming mechanics with pedagogy. The avatar system, in particular, became a prototype for future AI-driven tutoring applications.
Visy - Tread
ntegrated Print & 3D Animation | Product Awareness Strategy
Partnered with Visy to launch Tread, a durable floor protection product, through a multi-phase campaign that blended high-impact print design with technical 3D animation.
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Key Contributions:
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Action-Driven Print Campaign: Developed bold, visually dynamic print assets showcasing Tread’s durability under extreme conditions (e.g., heavy machinery, spills). Collaborated with Visy’s marketing team to refine messaging over two iterative rounds, ensuring alignment with industrial and retail audiences.
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3D Animated Explainer Video: Translated technical specs into an engaging narrative using fluid simulations and kinetic motion graphics. Highlighted Tread’s functionality through layered visual storytelling—balancing close-up product details with real-world application scenarios.
Strategic Impact:
The print campaign established immediate visual recognition, while the explainer video reduced customer education time by demystifying complex features. Together, they positioned Tread as a premium, problem-solving solution, driving a 25% increase in inbound inquiries post-launch (client-reported).
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Client Feedback:
“Thank you for meeting that crazy deadline!! Everyone loves the design and animation.”
Homebase UK, Living Elements, Tusk Living - Zenexus
As Zenexus’s lead creative contributor, I delivered integrated campaigns for their flagship clients—Homebase UK (home improvement retail), Living Elements (modern interiors), and Tuck Living (luxury timber furniture)—spanning web, print, social media, and TV.
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Scope of Work:
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Produced photorealistic 3D assets, animations, and layouts for cross-platform campaigns, including TV commercials, social videos, and print catalogs.
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Owned end-to-end workflows: concepting, modeling, UV mapping, texturing, lighting, and rendering.
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Collaborated with Zenexus’s marketing team to align creative outputs with each brand’s unique audience and positioning.
Key Campaigns & Impact
1. Homebase UK:
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Created all 3D assets for theYouTube commercial (1M+ YouTube views), print ads, and digital collateral. The campaign’s success contributed to Visy’s acquisition of Zenexus, demonstrating scalable creative excellence.
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Lifestyle Scenes: Crafted hyper-detailed home/garden environments (e.g., DIY toolkits in use, patio furniture in idealized settings) for web catalogs and in-store displays.
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Client Feedback: “Thank you Phil, They all look fabulous!!”
2. Tuck Living:
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Timber Collections: Designed 3D furniture sets (walnut dining tables, teak outdoor lounges) with animated room tours, enabling customers to visualize “ultimate dream homes.”
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Social Media: Produced carousel posts and reels showcasing modular setups for relaxation and entertainment.
3. Living Elements:
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Modern Interiors: Developed sleek 3D visuals for minimalist decor and eco-friendly furniture, emphasizing versatility for urban living.
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Interactive Web Content: Built 360° product views and configurators to highlight material textures and customization options.
Strategic Value:
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Brand Synergy: Unified Zenexus’s portfolio with shared 3D lighting/styles while maintaining distinct identities—Homebase’s practicality, Tuck’s luxury, Living Elements’ sustainability.
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Business Impact: The campaign’s viral success directly influenced Zenexus’s acquisition, proving creative execution’s role in corporate growth.
