I had the privilege of collaborating with the talented team at Hybrid, an innovative tech studio specializing in immersive digital art, to create stunning visuals for large-scale digital displays in Dubai and Abu Dhabi.
One standout project involved creating two 45-second loops for Skyscreen. The first loop depicted a vibrant New York winter street scene with yellow cabs and opening umbrellas, while the second brought floating tigers to life in a surreal, captivating composition. These loops were designed to captivate audiences and set the tone for Hybrid's bold, cutting-edge installations.
Another major project was the creation of an anamorphic display for a stem cell research company. This 50-second sequence featured a scientist in a lab, utilizing perspective-shifting techniques to create a dramatic 3D effect. Despite numerous internal revisions and change of direction from the client, we refined the concept to include the scientist's different looks, disappearance in a burst of particles, followed by floating stem cells that morphed into the company logo. We worked around the clock to ensure the final sequences aligned with the client’s vision and had maximum visual impact.
The collaboration was a huge success, with both installations receiving rave reviews in Dubai and Abu Dhabi. The client was thrilled, commenting on the “positive start to a long and successful partnership moving forward.” It was a pleasure working alongside Hybrid to bring these innovative concepts to life, and I look forward to many more exciting projects together.
I worked with the team at Visy to develop a print campaign for their new floor protection product, Tread. The goal was to raise awareness by highlighting its durability and functionality through action-driven visuals. Collaborating closely with the marketing team, I defined the key objectives, refined our approach, and made adjustments over two rounds of revisions.
Following the success of the print campaign, I created a 3D animated explainer video. The animation blended technical details with engaging visuals, making it easier for viewers to understand how the product works while keeping their attention through dynamic design.
The client was thrilled with the outcome, saying, “Thank you for meeting that crazy deadline!! Everyone loves the design and animation.”
The projects delivered strong results, with both the print campaign and explainer video effectively conveying the product’s value and meeting the client’s creative and timing expectations.
Flexi Storage boasts an extensive portfolio of over 100 products, and I've had the privilege of collaborating with them for an extended period. Tasked with showcasing the versatility of their offerings through innovative means, I spearheaded the development of a cutting-edge virtual reality (VR) experience.
Leveraging advanced 3D design techniques, I meticulously crafted a fully immersive environment seamlessly compatible with VR headsets. This interactive platform empowers users to not only explore Flexi Storage's products but also engage with them on a deeper level, enabling the creation of personalized music, ambiance, and tactile experiences.
The tagline I coined, "Explore Freely, Engage Deeply," encapsulates the essence of the immersive journey I engineered. This project not only represents a paradigm shift in marketing but also heralds the dawn of a new era in consumer engagement.
The outcome? A transformative long-term initiative wherein new products are seamlessly integrated into the virtual environment. This initiative not only affords marketers and product owners unprecedented creative freedom but also streamlines costs and delivers myriad other benefits. Indeed, the future of marketing within this realm holds boundless potential for innovation and growth.
It was an honour to be asked once more to craft the latest campaign for Rackit 2024. From seamlessly blending live-action green screen shoots to dynamic 3D animation, I preformed all duties required for the campaign including the camera and directing work as well as the 3d design and animation.
The feedback:
"The videos are great, and the timing is well done. Love the new environments!! Animation with the full-screen Bunnings check-out works perfectly!!"
I'm excited to introduce you to Dampfree, a revolutionary product I've had the privilege to work on. My task was to create two campaign versions that truly capture the essence of how our pouches and containers function within their respective environments.
The crystals absorbing dampness and seamlessly converting it into water. Through meticulous 3D design, I brought these concepts to life, crafting environments that effectively showcase these transformative qualities. The deliverables I produced were strategically utilized across web, digital, and print platforms, ensuring widespread visibility and engagement.
Client comment, "Thank you love them all!! "
It was a fantastic experience collaborating with the Coles Marketing Team and the crew at CMS. Coles were embracing a fresh direction for the nation's brand and venturing into uncharted territories which was both exciting and fulfilling. This endeavour entailed the creation of visuals for a 7-meter by 3-meter 3D Hologram, serving as a powerful tool to communicate their innovative marketing strategy. Additionally, I created complementary assets to seamlessly integrate with the rollout of this exciting new brand direction.
At the esteemed studios Resolution Design in Sydney and M&CSaatchi, I was trusted to create dynamic 3D assets for two exciting campaigns: one for Origin Energy and another for Origin Internet. These projects called for intricate 3D motion graphics, involving sophisticated 3D dynamics that constantly adapted to the evolving creative direction of the brief. Collaborating with the highly seasoned and talented creators at Resolution was an absolute delight, making these ventures not only professionally fulfilling but also immensely enjoyable.
In partnership with Vic Roads, Telstra, and 360 South, I orchestrated and developed a 3D visual narrative elucidating the intricate processes inherent to railway and road planning and adaptations. This project necessitated the meticulous integration of crucial engineering concepts, encompassing the comprehensive design, rigging, and animation of over 10 3D characters, as well as the complete construction of a multifaceted world featuring trains, tracks, tunnels, vehicles, and architectural structures.
The culmination of this resulted in a happy client, with resounding affirmation from all stakeholders:
"The final product is exceptional, receiving positive feedback from all involved parties."
In a recent collaboration with Racket, my creation involved blending reality with the digital 3d realm. Using a green screen studio, I directed talent on a meticulously designed shoot, and then later seamlessly integrated it with 3D scenes that I created. This fusion resulted in a collection of captivating broadcast commercials and magazine spreads. The client's feedback was:
'Those are perfect, everybody loves them. The proportions work so well!! Thank you.'"
It is a honour for to contribute in a modest capacity to the remarkable initiatives led by AU TO KNOW. Their programs facilitated under the NDIS (National Disability Insurance Scheme) are deeply enriching, catering to the needs of individuals within our community. My engagement, devoid of any financial motivation, brings me immense satisfaction. I have been fortunate to guide and mentor two exceptional young individuals who grapple with anxiety. Through nurturing their passion for animation, I have had the privilege of playing a part in their personal growth and artistic development.
It has been an lovely experience crafting highly detailed 3D photorealistic assets for Homebase, a distinguished entity based in the United Kingdom. This encompassed a comprehensive workflow including intricate modelling, precise UV mapping, texturing, lighting, and rendering, to produce both product displays and lifestyle scenes. The client feedback was:
"Thank you Phil, They all look fabulous!!"
I initiated a TikTok account to upload some motion graphics I was actively creating. In a strategic move to test the platform, I refrained from extending invitations to friends, family, or colleagues, opting for a purely organic growth approach. Within 2.5 months, the account generated of over 1000 engaged users / followers. This growth stands as a testament to the potential growth anyone can have with the TikTok application.
l was recently invited to speak at Telstra's 'Creative Minds' Day to the Telstra Digital Design Team. Attendees were are a mixture of UX, VD, UI and Content Designers, plus Chapter Leads, involving about 120 to 140 people. I talked and presented my creative process and provided insight into my craft.
The results: "That session was absolutely perfect and had the MOST engagement we've ever had - the questions just kept on coming!".
I made all the assets for the Wrap&Move 2023 campaign, encompassing a television commercial, print materials, and various other marketing collateral. The impact was immediate. The YouTube commercial garnered an impressive 1 million plus views, serving as a pivotal force in capturing Visy's attention, ultimately culminating in their acquisition of the parent company, Zenexus.
I collaborated with The University of Melbourne to develop interactive educational tools incorporating JavaScript and Unreal Engine, seamlessly merging learning objectives with an engaging interactive gaming map. Also, I created a 3d character that utilises live facial capture to interact with a audience in real-time. The client response was as follows:
"It's amazing! You've done such a fantastic job".
I recently created a series of Print commercial broadcast and instructional videos for digital presentation. They will form the visual assets for Flexi Storage's 2023 campaigns.
The results from the client were:
"Absolutely amazing love it!!!"
